SEO or search engine optimization has been hard this year, after the panda update there comes the penguin update by Google and all of these updates made some link building method useless or low quality thus, making it a factor for a website to be penalized and eventually erased in the search results. Among these methods that deemed as low quality are, forum posting, footer linking, blog commenting, link exchanges and paid links. These are only some of the methods that could get you penalized if not used properly. If there are methods that would penalized your website just by applying it, are there methods that would also increase the rankings of your site? This is the question that most SEO would love to know about. A good SEO practitioner would always find ways to make his/her website ranked in the search engine rankings without going against the updates made by search engines. Listed below are methods that might new or old for some but effective during these times. Unique content Creation Contents are still the key for a successful search engine ranking. But it does not mean that you create a lot of useless and non-sense content. Keep in mind that whenever you write content for your website makes sure it is readable by an average person. Some contents were made just for optimization process in which the only one that can understand it are the bots that crawl the website. If you happen to be among these people that write contents in this way, then don’t be surprised that your website would be out of the rankings any moment. Always create a content that is not only unique but also valuable that viewers can benefit from it. Info Graphics Have you seen those graphics which has a data on it that are divided into series of information? (Please see image) these kind of link building method is very new and deemed by many effective. Wonder how can you get a link out of it? Check out the bottom of the image, you see the company name or website name? These kind of method may be indirect but its effective and not against the guidelines of search engines not to mention that it is attractive and eye-catching. Social Media The power of social signals heightens as the penguin update strikes. With the help of social media and social network sites such as Youtube, Linked In, Twitter, Facebook and Google+, boosting one’s website ranking is not impossible. Through these social media, one can connect to various people and gain followers or audience to further promote his/her business’s product or credibility. There are a lot of ways to make a website ranked in the search engine, and if you are tired to think what those methods are, you should contact Brisbane SEO to help you out.
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