Everyone wants the first position in Google, but how important is it in your business? This should be the first question that’s asked by website owners who are interested in SEO as well as the performance of their website. There are a lot of answers but this question should be answered with only one complete and definite statement. There are experts who even say that you can actually calculate the value of your position in Google. That’s the value to your business of your website ranking at number 1 position in Google search results especially for your relevant keywords. It’s possible to do this because Google tells you how many people search using keywords that usually used in a particular area or your target market. From there, you can know the proportion of people who view Google search results page click on the position 1 result. This way, you’ll be able to know the ability of your website to convert visitors to leads and the value of sales and conversion into a sale. First, you should get an estimate number of people who are using a certain search term of interest. This can easily be done using Google keyword tool. Don’t worry it’s free. Enter your key phrase. Check the box which says "Only show ideas closely related to my search terms". Then click on "Advanced filters and options". Select your location as well as your language. Click search. This will then produce a certain number of results. Search for certain phrase of interest from the list and you will see over on the right just below local monthly searches a number. This is now the average of amount of searches each month for a particular key phrase in a specific target region. Now, studies say that 42% of searchers click on the first result of a Google results page. So if there 100 searchers a month, 42 of them would most probably click on the first result and visit the website. If there are 1000, that’s 420 possible visitors per month. Research also says a website converts about 3% of these visitors into leads. In our 420 visitors, around 13 of them will become leads. This will be coming from phone calls, emails, form submissions and more. If you understand your own ability to convert leads to sales. From here, you can forecast your sales. If you have a 50% lead to sale conversion rate, then you can expect around 4-5 sales per month. Now if your sale is valued around $2000 then you can presume $8000 to $10000 worth of sales in a month. That will be coming from the 1st position in Google search results. Of course, these are only calculations which are only the basis for what you will earn. The hard work will be in your hands. Learn more on how you can dominate Google with your local business through the SEO services in Sunshine Coast. Visit Digital Organics and get more ideas now.
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Both existing industries and beginners are also going into mobile in their businesses. Every business owner tries to develop their very own mobile application to make these things become trending to almost everyone in the world. Campaigns in mobile ads have been popular enough to benefit the business community. Before you go on and jump ahead, you might want to develop your own mobile strategy is advised. There are also important elements that need to be thought about for your mobile marketing strategy. Creating your very own mobile website is necessary and it’s usually a sub-domain of your original website. The best thing that you can do about this is to design it in such a way that it will be more compatible with the latest models of mobile devices like iPhones, Tablets and more. The very moment the original website is accessed using mobile devices, it should immediately be redirected to the mobile version of that particular website. This will allow you to reach a wider range of audience and of course your business will be exposed. Make this website a mobile friendly one and you will be good to go. Another thing that should be done is to create a unique mobile app which can also make an impression for your potential customers. Brand awareness is the best benefit that any business owners can get using this concept. Make your mobile app design as interesting, engaging and most of all informative as much as possible. It should offer something that’s exclusive for your own. This way, you will be able to make your customer’s mobile experience even greater and more convenient. Adding more features like payment options will make things easier for them. One thing that you can do to your mobile app is to find some ways to monetize it. To do this, you can design your app in two ways, one is with the “lite” and free version and the other would be a premium paid app which contains contents and features that aren’t accessible to the free one. You can also offer this paid version of your mobile app for promotional purposes. You can also get a decent profit by selling free apps though in-app ads can be used to earn more through your app. The bottomline is that you have to make strategies to attract users like other successful mobile marketers have done in the past. You can offer your target audience with discounts, money saving deals and even coupons through SMS. Mobile users have instant access to their mobile devices because it’s always with them. All you have to do is to learn how to manage them well. Learn more about how you can maximize the power of mobile marketing by asking help from professionals. Digital Organics has been one of the best service providers in Australian local businesses as well as other international online businesses. |