It’s really difficult to get a lot of traffic from Google but it can be very rewarding if you do things the right way. Natural or Organic traffic is cool and that’s something that will really increase your sales. If you do well with this, it simply means that your website is being loved by Google and it has a readable and high quality content worthy of sharing to search engine users. There are some SEO methods that you can use these days which allow SE’s to know the topic of your website and later increase the number of your visitors. You just have to remember that Google wants to send this traffic to the most relevant websites under a particular keyword or key phrases. Relevance is the main word to remember here and it’s one important thing to consider when it comes to SEO. You also have to be patient as Google’s bots will have to crawl in your website again to gather more data and index new pages. As old as it may sound, never forget to give each page of your website a title tag. It can be found in the web page’s html source code. To get the best out of this, put your target keyword as near to the title tag as much as possible as it’s the first thing Google bots will visit to get the subject of your web page. Next, you should also place at least one H2 tag containing another keyword. You do this in every new page that you create. H2 tags are subheadings and it’s the second place Google goes to when it crawls in your web pages. It also breaks up the text in your web page so that it can easily be digested and affect the page’s quality. It’s also important that you put in images and videos to your web pages. Doing this naturally will really make Google in love with your site. Images are important because Google gives it value as compared to those that are made up words alone. Put your keywords in the “alt tag”. Google’s bot will read the picture’s alt tag to know what the image is all about. Make sure that the images are also relevant and contain your target keyword. One other powerful SEO method that can increase your Google traffic is naming your image with the use of your keywords. Don’t just use “image 1” or “pic2”. Do these things before you upload your image. It’s important because the CMS will make a separate URL for the image the moment you upload it and it will use your keyword as the name. It will then give a chance for Google to give traffic through Google images. Do the same when using videos as well. Put your keyword as title. Finally, when you create contents, always make use of Bolds and Italics and bullets for better exposure. Google loves to give emphasis on bullets italicized and bolded as they give value to text and makes the reader able to understand what he sees. When you think about Google, think about what’s best for a normal reader, that’s the best way to be on top of the game. Know more about this by getting information from Digital Organics.
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There are a lot of things that need to be looked at and considered to make a certain SEO strategy work especially for the website that you own. A need for constant communication is needed here especially with your web designer. Keywords that are relevant as anchor text can really be a huge help in building links and connect to other pages of your website. Some say too broad and generic keywords won’t be able to help you improve your rankings but there are those who still believe in its power. To help you get through with things, you must maintain balance in using generic and target keywords as your anchor text. The best way to look for the right keywords is to first think as search engine users think. What would you type in the search engine bar if you were to look for something? This is the keyword you should look for. Once you have found it, you can make content and spread it in your website but remember to keep it natural. Use it with strategy like the titles and descriptions. As they say, don’t do over-stuffing of keywords or else you will just spam your website. Meta description is also important and it’s a short description of your website which is mostly shown just below the link when you’re looking at search engine results. You can use this Meta attributes to attract customers as well as your bait to increase your ranks in search engines later on. Don’t use the same Meta descriptions for each page as this might be flagged as duplicate and won’t do you any good. Make these descriptions really attractive to get the attention of your potential customers. It’s also good to get links from well-established and strong websites or what we call authority sites. Examples of these are educational sites or .edu sites. There are also non-profit organization sites that have good authorities. If you’re good here, you can easily be noticed as most search engines love these kinds of websites. Publishing great quality articles is also one of the best ways to get links from other sites to yours. You only have to create fresh and very much valuable articles as these things are really loved by organizations and educational bodies. Pay-Per-Click can also give a use on affiliate marketing methods. It is one convenient strategy but the profits can really be received double. Search engine spiders are actually playing great roles in looking for your website’s status. You can make their work easier by giving them a sense of direction when they crawl inside your website. This way, they can get more data and if you have placed your keywords well, it will likely to show in search engine results. You can give this direction by making a sitemap which can make the works of these bots easier. It will be easier for them to prioritize the most relevant content in your website. These are the things that are needed to achieve high search engine rankings. But because SE’s constantly change, you have to read more on what’s the latest so that you can adjust your strategies. Contacting SEO companies like Digital Organics can prove to be a great help for you especially if you are just beginning. SEO is one of the most important tasks to consider if you own a website. The result of SEO is a huge amount of potential visitors from search engines and this would then result to free traffic for your website. Free traffic means you don’t have to pay for traffic for your site. Search Engine Optimization has been around for a number of years but if you must know, it has been changed a lot and continues to change every single time. To help you knowing your part, here are some things you might need to know with regards to the future of SEO. First thing, content creation is one of the most important processes if you are targeting huge amount of traffic for your website. In the early years of SEO, you just had to put some random content with a bunch of keywords in your website and it can easily be found by search engines. However, when Google made huge changes to their system like the Panda and the Penguin, content was given more emphasis. Owners had to create a more compelling, high quality content. Sites were now required to really give their best for the visitors to read. The more people love your content, the more these search engines or particularly Google will love your website and give you more traffic. Make your contents good and fresh and constantly updated. That’s the only key for success. It should stir up the emotions and interests of your readers every single time. Google always aims to give its users more relevant and recent contents. This may require hard work but it’s the only way you can get the best out of Google. There’s also this new system called Caffeine which aims to make differences between relevant and outdated contents. Second in the list is the quality of links. This is another important consideration for SEO workers. It’s been around for years now but it’s not an easy game anymore. If you want to get great results in the future, you have to focus on getting links from the best websites. If you overdo your link building methods and get these links without earning them, your website’s going to suffer big time especially in your rankings. You have to get all your links from legitimate sources. Third, in not so recent months, Google made changes when it comes to what we call personalized search. When you use your Google account and do some searching, the results will now be presented according to your preferences. If you have a Google + account, posts from your friends or those topics that you are following which are relevant to your search will appear in the top search results on Google home page. Also, Google keeps a record of the sites and other information that you have seen in the part and give it more emphasis for you when you search for them again in the future. This would simply mean that search results will have more personal results instead of standardized set for everyone. Fourth is the power of Social Media. It’s probably one of the biggest changes that happened to search engines recently. Social media sites are really catching up and getting more and more popular as millions of people are using them every single day. It has grown so big that they made the eyes of search engines turn to them. Search engines are now getting data from social media sites and use them as basis for their rankings. You have to make your “presence” in these social media sites to make it good in search engines at least in long term basis. Digital Organics is pretty much knowledgeable on these areas so make a move an make inquiries now. A lot of methods and strategies have appeared only to disappear in the end; a lot of methods came and went at the same time. However, there’s one that until now never changed, improved yes, but nevertheless still holds the same effect and result, article marketing. Links give life to website it’s like the oxygen that we breathe. Without links, website will just die somewhere, never seen, never remembered. Link building is the method to supply the website with all the links that it needs. This will help in increasing the ranks of your site in Google as well as other search engines. In a nutshell, article marketing is simply using articles to indirectly or directly promote your website. To do this, you can submit your well written and high quality articles to directories like Ezine Articles, ArticleBase and Go Articles. When these articles are approved and go live, you’ll receive links to your website. Usually, they only allow two links at a time but if other readers find your article interesting, they will publish it in their sites as well. Of course, they won’t remove the resource box which contains your links. This will then be another addition to your website. You just have to make your articles better and you will reap your rewards. One attitude that article marketing requires is patience and consistency. You don’t use this as temporary method and then expect to be on top of search engines just like that. You have to think of how may directories you will be submitting on and you have to choose from the top first. And then, you should be consistent when it comes to your submissions. As a writer, this can become a challenge and will make you a better one especially if you don’t want to outsource the task. If you submit one article per week, then make it a habit. Doing this properly will reward you with great results and strong steady links. These natural links are what search engines live. Links that are coming from article directories are permanent and if you choose the top ones, they are called authority sites; it’s a bonus as well. Website owners can remove your link from their websites but only you can remove your links on these directories. Therefore, the links that you made will remain if you feel like it. It’s important to have a steady stream of links in your online business website. It’s a slow process, needs patience and effort but the effect is long term. That’s what makes it the best among other methods. Just be consistent and patient as the rewards will come to you in no time. Learn more about it through Digital Organics. Related Link: Website Design Sunshine Coast Making a professional website is usually the initial step if anyone who wishes to be successful in the online word. The work is great but the rewards will always be greater. Options and more of them are readily available in web design. At times, it’s hard to decide which one’s the best for use. The best part of the entire process is when you have already acquired the tools that you need which will make things easy. You should also become accustomed with the tips, insights and basics of web designing and all that’s related to it. However, if things are still difficult, you can always hire web design service companies which will remove all your worries away. They know everything in this field inside out with a price that’s worthy of the work they are making. However, regardless of the options that you choose, it should always and remain simple, unique, refreshing, easy navigation and most of all, search engine friendly. The design should also be made easy for customers and at the same time, can easily be crawled by search engine spiders. The website should also be clean and professional in every way. Make sure that the fonts aren’t scattered. The use of acceptable and good images as well as graphics is also important. The site should also load fast and could adjust to any kind of platform or screen. Internal links should also be considered and make sure every page is of great value to users. Make sure you include information pages like about us, contact us and more. The use of flash animations also has its own pros and cons. Although it helps in getting the attention of readers or prospect clients, doing too much can make the site heavy making the site load a lot slower. Balance is a need here wherein you have to incorporate the animated elements into the concept of web design and at the same time complement the information that’s being given by the page itself and not making a competition to it. The web design should also follow what’s trending these days as these are the things that will make a certain website effective. Give way to informative content to complete the entire process. The right balance and proper combination in the design will definitely attract traffic once you go live. Reach your goals by following these simple steps. Remember to always look online for what’s new, what’s in and what’s out. Helpful Links: Website Design Sunshine Coast Australian Web Design Company Learning The Power of Content in SEO Mayan people predicted the end of the world last December but hey we’re still here, so life must go on. In SEO, let’s look at the things that have happened in the past year and what we should look for this year. Let’s go back to the basics so that we will have a clearer view of the future. In general, the web only stands on two things and these are texts and links. Before, these simple words were easy to abuse, fake and duplicate. Early tricks to improve these things were, if you would remember, changing the font color the same as the background, hiding the texts and keyword stuffing. However, when Google first launched its update the Florida, webmasters were forced to make content and not just texts. Links were then easy to build but they needed some kind of leverage. Therefore, content writing sites were developed to carry these links. Then, it started the linking game and SEO experts were doing their best to balance cost and quality. Then, comes February of 2011, Panda came in and made kick on website creation and promotion. This time, quality and depth of the content were attacked and those were used to thin lesser quality contents were pushed to oblivion. Now, site developers realized the importance of a consistent, reliable and of readable content. Since, SEO’s are focused on producing content most often, a lot of content creation companies rose to heights and this is hand in hand with the need for creating high quality content. April of 2012, SEO world was again attacked. Links were burned as though under fire. Link sources like paid, link wheels, blog networks and other methods of easily spreading contents were penalized in a swift manner. Yes, content had to be good and with the highest quality possible, but the next question was where to put them. With this, lot of SEO people went back to their drawing boards and checked their blue prints again. Now, we’re in this situation and we should ask ourselves, what’s next? We now know that low quality content won’t work anymore. High quality content can collect links but, the possibility of this getting abused is high. Even processes that have been used and brought success in the past years have themselves some loopholes and weaknesses. There’s really a need for sustainable, long-term and quality strategies. Here’s the paradox of things, when a strategy is easy, it can easily be abused and may be penalized in the end. However, if you make strategies hard, it won’t be scalable and profitable as well. Therefore, there’s a need to balance everything when it comes to long-term strategies and profitable solutions. To make it thing short, here are some of the things you should consider. First, quality content always rules. Lots of clients are now looking not just for great writers but for those who know what their writing on. It will surely be a trend this year and in the coming years as well. Second, experts say that these contents need to have a voice, personality and branding. Contents have to be meaty, that’s the lesson Panda gave us. But lots of people are still going for lesser quality contents. Google also gives preference for big brands. Giving content a certain kind of personality will separate itself from other vendors who may have the same content. Next, longer and more in-depth articles are also in need. We can make easy things but it can lead to death. Longer articles are the in thing these days according to respectable SEO institutions. It’s really a great help especially when building authority, brand and trust and making conversions. You don’t have to look at word counts anymore but instead on the ideas and concepts that are being shown. In short just make the content worth reading. Next is the power of social media. This is another trick when it comes to building links as social media is really the trend these days. Though, it isn’t the traditional work for SEO but giving out contents that are social media ready makes a good advantage. Aside from writing a full content, you can add in options for Twitter, Facebook or Google +. That way it will be easier for readers to share your content. And last, adding more multimedia is one of the best options. Photos, according to studies have been noted to increase more interaction among visitors and readers. Videos are good too but don’t have great effect. It’s good to put the right textual effects along with your visuals. The use of tags, captions and descriptions will really give enhancement to content and it will really increase the accessibility. Content with the highest quality and depth really is a need these days along with videos and images. All in all, this will really gain a huge impact among the audience and help in the link building and SEO strategies. Related Link: Sunshine Coast Web Design |