We all know that content is everything especially nowadays that Google are continuously rolling out their cute little animal updates (penguin, panda…). And what better way to stay on the game is to publish a unique and informative content that would not feed the search engines but the information-hungry readers who are always on the lookout for new information. But what makes an article perfect? What are the things to be done to consider your article worth reading? Title The title of your article is the first thing that your reader would see; it is the best advertising point of your entire article. Make sure that you will post a title that is enough for them to be entice and at the same time it include the keyword or keyword phrase that you are targeting. H-Tags Heading Tags (H1, H2, H3…) are also important in an article it is use to break or put spacing between each paragraph. At first it is only use for SEO, but most of the readers nowadays prefer that the article should have at least break down into a number of paragraph for easy reading rather than ging through all of the article at once. Keywords in the Article Body To support the keywords that you have put in your title and heading tags, you would also need to put keywords all throughout your article body. But most of the common mistakes done by article writers is that they are only focused on the keyword or keyword phrase that they are optimizing, the forgot to use some related keywords for their keywords. By using related keywords base on your keywords, you are making your article broader and quality which are loved by Google especially after the recent updates they have. Proof Reading Probably the common mistake that always committed by article writers is they forgot to proofread the article that they have written. Proofreading provides a chance for the writers to check on grammar and spelling errors that thy might have skipped during the duration of the writing. It will also give the writer a chance to experience what will be the article is if it is being read by readers. Doing an article is not an easy job, it requires an ample amount of knowledge for a certain topic in order to give readers the information that they are searching for. Always keep in mind that having a perfect article is not enough to gain rankings on the search engine, you will need to back it up with various links that would boost its standings on the SERP. For this kind of work, you should contact these guys for more information on link building services: Australian SEO Company
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Videos are a vital part of marketing strategies nowadays, many businesses, products and even people become popular due to the power of online videos. And because of it, many individuals consider videos as one of the premium method on marketing or promoting certain products or business. But how videos are created? Do you have the proper knowledge and creativity to make such a successful video? Videos that are successful are tends to go viral which would result in more audience, website visitors and the possibility to increase sales. So if you don’t have that knowledge on how to make such video, then you should opt for hiring a professional to do it for you. What are the differences between the professionals doing it for you and doing it by yourself? Check out the list below of the advantages of hiring a professional to do your videos. Saves Time and Money We all know the value of money nowadays, every penny counts if you want to succeed in any business. That is why hiring a video production company that would create online videos for your business is the smartest move not to mention that it would save you a lot of time as well. The time that you save can be used on other promotional or marketing activities your business requires. Present your Business in a Creative and Professional way Videos are highly effective way to show or convey the nature of your business, and video production companies know this. That is why every video that they will create reflects and convey the kind of business and product you possess. Improve Website Experience A video that is well-created would surely improve your website’s usability and navigation thus, making the visitors pleased and contented with the way the navigation on each page with a video is being presented. Generally a video on each page of the website would certainly be much helpful to tell the audience what the page is all about. Videos are highly essential in online business nowadays. And in case you are among those few that haven’t experience the power of videos in improving online businesses, then you should start using the potential of videos for your business, and what better way to do it is hire professionals to do it for you. Visit these guys if you do want compelling, creative and professional videos for your website: Digital Organics SEO or search engine optimization has been hard this year, after the panda update there comes the penguin update by Google and all of these updates made some link building method useless or low quality thus, making it a factor for a website to be penalized and eventually erased in the search results. Among these methods that deemed as low quality are, forum posting, footer linking, blog commenting, link exchanges and paid links. These are only some of the methods that could get you penalized if not used properly. If there are methods that would penalized your website just by applying it, are there methods that would also increase the rankings of your site? This is the question that most SEO would love to know about. A good SEO practitioner would always find ways to make his/her website ranked in the search engine rankings without going against the updates made by search engines. Listed below are methods that might new or old for some but effective during these times. Unique content Creation Contents are still the key for a successful search engine ranking. But it does not mean that you create a lot of useless and non-sense content. Keep in mind that whenever you write content for your website makes sure it is readable by an average person. Some contents were made just for optimization process in which the only one that can understand it are the bots that crawl the website. If you happen to be among these people that write contents in this way, then don’t be surprised that your website would be out of the rankings any moment. Always create a content that is not only unique but also valuable that viewers can benefit from it. Info Graphics Have you seen those graphics which has a data on it that are divided into series of information? (Please see image) these kind of link building method is very new and deemed by many effective. Wonder how can you get a link out of it? Check out the bottom of the image, you see the company name or website name? These kind of method may be indirect but its effective and not against the guidelines of search engines not to mention that it is attractive and eye-catching. Social Media The power of social signals heightens as the penguin update strikes. With the help of social media and social network sites such as Youtube, Linked In, Twitter, Facebook and Google+, boosting one’s website ranking is not impossible. Through these social media, one can connect to various people and gain followers or audience to further promote his/her business’s product or credibility. There are a lot of ways to make a website ranked in the search engine, and if you are tired to think what those methods are, you should contact Brisbane SEO to help you out. |