Learning The Power of Content in SEO Mayan people predicted the end of the world last December but hey we’re still here, so life must go on. In SEO, let’s look at the things that have happened in the past year and what we should look for this year. Let’s go back to the basics so that we will have a clearer view of the future. In general, the web only stands on two things and these are texts and links. Before, these simple words were easy to abuse, fake and duplicate. Early tricks to improve these things were, if you would remember, changing the font color the same as the background, hiding the texts and keyword stuffing. However, when Google first launched its update the Florida, webmasters were forced to make content and not just texts. Links were then easy to build but they needed some kind of leverage. Therefore, content writing sites were developed to carry these links. Then, it started the linking game and SEO experts were doing their best to balance cost and quality. Then, comes February of 2011, Panda came in and made kick on website creation and promotion. This time, quality and depth of the content were attacked and those were used to thin lesser quality contents were pushed to oblivion. Now, site developers realized the importance of a consistent, reliable and of readable content. Since, SEO’s are focused on producing content most often, a lot of content creation companies rose to heights and this is hand in hand with the need for creating high quality content. April of 2012, SEO world was again attacked. Links were burned as though under fire. Link sources like paid, link wheels, blog networks and other methods of easily spreading contents were penalized in a swift manner. Yes, content had to be good and with the highest quality possible, but the next question was where to put them. With this, lot of SEO people went back to their drawing boards and checked their blue prints again. Now, we’re in this situation and we should ask ourselves, what’s next? We now know that low quality content won’t work anymore. High quality content can collect links but, the possibility of this getting abused is high. Even processes that have been used and brought success in the past years have themselves some loopholes and weaknesses. There’s really a need for sustainable, long-term and quality strategies. Here’s the paradox of things, when a strategy is easy, it can easily be abused and may be penalized in the end. However, if you make strategies hard, it won’t be scalable and profitable as well. Therefore, there’s a need to balance everything when it comes to long-term strategies and profitable solutions. To make it thing short, here are some of the things you should consider. First, quality content always rules. Lots of clients are now looking not just for great writers but for those who know what their writing on. It will surely be a trend this year and in the coming years as well. Second, experts say that these contents need to have a voice, personality and branding. Contents have to be meaty, that’s the lesson Panda gave us. But lots of people are still going for lesser quality contents. Google also gives preference for big brands. Giving content a certain kind of personality will separate itself from other vendors who may have the same content. Next, longer and more in-depth articles are also in need. We can make easy things but it can lead to death. Longer articles are the in thing these days according to respectable SEO institutions. It’s really a great help especially when building authority, brand and trust and making conversions. You don’t have to look at word counts anymore but instead on the ideas and concepts that are being shown. In short just make the content worth reading. Next is the power of social media. This is another trick when it comes to building links as social media is really the trend these days. Though, it isn’t the traditional work for SEO but giving out contents that are social media ready makes a good advantage. Aside from writing a full content, you can add in options for Twitter, Facebook or Google +. That way it will be easier for readers to share your content. And last, adding more multimedia is one of the best options. Photos, according to studies have been noted to increase more interaction among visitors and readers. Videos are good too but don’t have great effect. It’s good to put the right textual effects along with your visuals. The use of tags, captions and descriptions will really give enhancement to content and it will really increase the accessibility. Content with the highest quality and depth really is a need these days along with videos and images. All in all, this will really gain a huge impact among the audience and help in the link building and SEO strategies. Related Link: Sunshine Coast Web Design
0 Comments
Leave a Reply. |